Reasons SEO Is Your Best Marketing Investment In 2019
Nowadays, it is more important than ever before to position your business effectively within the search engine ranks. Without having your website ranking high within the search engines for related keywords or key phrases in your industry, you will be missing out on significant potential of traffic and market share. Instead of gaining that traffic and market share yourself, your competition will benefit. In this article, we will talk about some of the different reasons SEO has become a crucial element in determining a business’s chances of achieving success in today’s marketplace.
Reasons SEO Is Your Best Marketing Investment In 2019:
1. Changing Consumer Behavior.
The most significant factor that has influenced this is the changes in consumer behavior. Nowadays, you will find it hard to find a consumer that does not use the search engine when engaging in their buying and research processes. Because of this, you will miss out on an opportunity to sell to prospective customers that participate in search engine research to make their own buying decisions. Without ranking high enough on the search engines, you are going to miss out on a large and growing segment of the market that leverages search engines to find what they are looking for. For many businesses, this is a crucial portion of their business and giving your competition this type of advantage can prove to be very costly in just about any industry.
2. Rise Of Mobile.
Another reason SEO has become so important is that mobile phones and mobile devices have taken over as the primary means of engaging with content for consumers. A majority of consumers are now actively using their favorite mobile devices to research products and services and even make their purchases in a lot of instances. Because mobile phone usage relies heavily on search engines and voice assistants which leverage search engines, it has become even more important to rank highly for related keywords and key phrases within your respective industry. Without a high ranking, you will miss out on a large portion of the market that is continuously growing.
Another reason for putting your website and business in front of this growing portion of the market is so essential for your business is because these users are typically the most likely to make a purchasing decision. Because a lot of mobile users use their phones and devices on-the-go while they are out looking to purchase things, they are much more likely to convert to actual buyers.
3. Better Targeting.
Another reason SEO has become such a crucial element to focus on in business and marketing is that it offers one of the best ways to better target your content, products, and services to a market that is actively seeking what it is that you are suggesting. Being able to engage in better targeting practices is only going to improve your conversions and your ability to generate buying customers. Because you will be able to do this organically without paying per visitor effectively, it will allow you to improve your bottom line by improving your customer acquit ion costs. This alone can provide a big boost to your bottom line.
4. Competition Is Increasing.
Because of the barriers to entry decreasing or being completely removed for a lot of industries, competition is only increasing. As a result, you need to prepare your business to face more competition in the future. The best way to do this is by being proactive with your business and your marketing efforts. Being able to position your company, website, and brand at the top of the search engines will only help to do this. Not only can it improve your ability to drive traffic to your website, but it will enhance your brand awareness in the marketplace at the same time.
5. It Can Positively Influence Other Marketing Strategies.
Another primary reason it is so vital and so useful nowadays is due to its ability to help positively impact your entire marketing mix as a whole. Because proper SEO can get your business at the forefront of the marketplace regarding visibility on the search engines, it is going to allow your company and brand to achieve much greater brand visibility and much more significant overall brand recognition. This alone is going to positively influence your entire brand’s marketing efforts because it is going to get your business and brand in front of more customer’s eyes. This alone can increase your efforts and allow you to achieve better conversions with it. Being able to influence your entire marketing mix positively can help maximize your ability to make sales on the market. It can help just about any marketing strategy that you are implementing in your marketing mix including but not limited to pay per click advertising, social media advertising and marketing, and more. For search engine optimization services check out Portland’s premier SEO agency.
Overall, there are a lot of different reasons you will want to be sure to invest in SEO in today’s digital marketplace. By investing in SEO, you will be able to improve the amount of traffic that you get to your website on a regular basis, and you will be able to promote the brand awareness you have on the marketplace. Along with this, it can help to improve your customer targeting efforts by ranking better for related buying keywords and key phrases in the market. It is one of the best long-term investments you can make for improving your marketing efforts.